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Lulu Takes Shoppers on American Exploration in ‘Discover America’ Fest
October 3, 2021

October 03, 2021 – Manama

Lulu Hypermarket’s popular annual Discover America Week festival began at the Dana Mall this morning (Editor: October 03, 2021) with the roar of a posse of iconic Harley Davidson bikes parading into the mall. The inauguration of the annual celebration of American products was led by U.S. Embassy in Bahrain’s  Chargé d’Affaires of  H.E. Margaret Nardi, with the Lulu Group Director Mr. Juzer Rupawala and senior Lulu management present.

With a bounty of American products offering an attractive 30% discount promotional offer on all American food, chilled products, fresh fruit and vegetables, and electronic goods, this is a fantastic showcase for Lulu’s American connection. Shoppers can get great deals on juicy cuts of Angus beef, over 20 varieties of American cheeses, and classic American bakery specialties such as bagels, donuts, and pies. There are also attractive offers on non-food items and electronic items like branded smartphones.

The popular Lulu kitchens will fill the aisles with specialty hot foods, fragrant with American flavors.

In addition, a special 30% promotional discount on American goods for all purchases of BD 4 and above is available in the form of supermarket vouchers.

To showcase American automobile technology, Lulu arranged for a display of the iconic U.S.-made Harley Davidson motorcycles and a simulator bike to give a real feel of the ride.

“Discover America Week is a great way to explore new American products and the special relationship that Bahrain and America share,” said H.E. Maggie Nardi. “Lulu has always been a great platform for us to showcase the best of our products and we are sure shoppers will enjoy the amazing variety and deals that are stacked up for them.”

The Lulu Group’s Director, Juzer Rupawala, stated “The Lulu Group has a very active and large sourcing hub in the United States and this is reflected across our global network of 215 stores in the range of excellent food and non-food products that carry  U.S. innovation and production. Discover America Week is a great way to explore the popularity of products that represent the new tastes that America has introduced to the world.”